A Google Nexus Tablet Bad News Android Partners
By Temeka Berry|March 30, 2012|12:03 am

Categories: Android, Google, Partners

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Since no tablet can take on the iPad without some awesome apps, a Galaxy Note like device with a stylus could be the spark the Android world needs to corral buyers.

Googles own tab is less accomplished in that area, and will be seen as just another Android tablet that cannot compete with the iPad3.

Google needs to compete with the Kindle Fire, but the part that Andy Rubin keeps missing is that Google needs to give incentives to developers to create more apps optimized for Android tablets.

If Google wanted to assuage its Android partners that it isn’t interested in competing against them, the company is going about it completely wrong.

Most potential tablet customers see iPads everywhere but barely ever notice any Android tablets.

If Google can nail its next Android
software iteration on a Nexus tablet (as opposed to a smartphone),
it could convince consumers that Google takes tablets
seriously.

Samsung Galaxy Tab 7.7 review: 7 plus inches of AMOLED goodnessKindle Fire updated with sharing, book extrasOracle rebuffs Google settlement offer Google Maps 6.5 gets a face lift, adds public transit featuresSure, Google can get away with the occasional Nexus smartphone, which carries the best and latest from Android.

The Galaxy Tab 10.1 has yet to be updated to the latest Android release, and in the case of the Nexus S, the previous flagship Google Experience handset, the Ice Cream Sandwich update was rolled out and then backed out due to technical problems, and owners have been waiting for months for it to resume again.

But the smartphone market is fairly mature, with more and more consumers adopting them everyday.

Sadly, until
Google can do a better job of convincing app developers to code for
Android first, it will be hard for Android tablet users to feel
they’re using the latest, greatest, coolest software.

While the acquisition is largely meant to shore up Google’s patent position and better defend itself and its partners from legal attacks, it also means Google will eventually compete directly against its partners with a handset unit of its own.

Such a low price would put the Nexus squarely in competition with Amazon’s upstart Kindle Fire ($199) tablet that has sold millions of units to achieve a distant second place behind Apple in market share (about 15% versus 60% for Apple depending on the research firm).

That’ll add a lot of pressure to its partners to get the price of their products down while maintaining some level of quality.

Amazon and Barnes & Noble
are doing comparatively better with their tablets, but these
devices aren’t branded as Android products.

Products like Samsung Electronics’ Galaxy Note and Galaxy Tab lines are priced much higher, while Motorola’s Xyboard line also feature premium prices.

It’s also rumored to be a seven inch tablet costing less than $200, and it would do well to emulate the Samsung Galaxy Note smartphone now on AT&T.

If a Nexus tablet becomes the standard at $199, what hope do the other vendors have in selling competing products at twice that price.

Instead Google, according to the sites unnamed source identified as a “senior employee” at a US based supply chain, will sell the Nexus tablet for between $149 and $199.

The Fire launched with
a loss leading $200 price tag (likely to be around £100 in the UK)
– significantly lower than the branded, 10 inch Android tablets.

But that will hurt many of the vendors’ ability to continue to profitably make a tablet, harming the longer term picture for tablets.

The Xoom,
as well as countless other high end Android tablets,
have not sold well.

Samsung Galaxy Note 10.1, in pictures (photos) 1 2 of 6Scroll LeftScroll Right.

A smaller, less expensive model could be the ticket, and the Galaxy Note is a good place to start.

Temeka Berry is a business journalist based in Shanghai, China. Temeka has a passion for financial markets and breaking news stories and loves writing about business news, stock market, and economic opinions that matters most to its audience. Temeka spends a lot of time discovering and researching latest financial markets and industry news stories in order to make sure the latest and greatest stories are brought to you first on BigBoardNews.com.



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