However, we asked if Facebook would offer users an easy, one click way to deny the social network the ability to target them based on cookies from all DSPs, it said that wont be offered for now.
Prices will be based on the cost per thousandviewers and sold through third party technology partners.
Facebook already leads the overall US display advertising market which totalled$12.4 billion in 2011, with the social networks share of market revenue growing to 14% in 2011 from 11.5% in 2010.
That permits urgent advertising, such as ads directing users to a turn on currently airing TV show or sporting event.
Facebook is testing and will soon launch Facebook Exchange, a real time bidding ad system where visitors to third party websites are marked with a cookie, and can then be shown real time bid ads related to their web browsing when they return to Facebook.
According to The Crimson, the site was comparable to Hot or Not, and “used photos compiled from the online facebooks of nine houses, placing two next to each other at a time and asking users to choose the ‘hotter’ person”.
Facebook’s shares rose in extended trading, after earlierfalling less than 1 percent to $27.27 at the close in New York.
Technology Partners The company’s technology partners for selling ads based onuser browsing patterns include TellApart Inc.
A week long vote on proposed changes to Facebooks privacy policy netted just 342,000 votes, or 0.1% of the number the social network required in order to make the vote binding.
Facebook allows any users who declare themselves to be at least 13 years old to become registered users of the site.
For example, if a sports apparel company wanted to reach fans on Facebook in the momentsafter the last game of the NBA Finals, they could prepare adsthat highlight the Miami Heat and the Oklahoma City Thunder andchoose which one to run depending on the outcome of the game.
However, its seen as much less useful to direct marketers than search ads because users on Facebook havent shown purchase intent as when they search for a related keyword on engines like Google.
To contact the reporters on this story:Douglas MacMillan in San Francisco at ;Jonathan Erlichman in New York at To contact the editor responsible for this story:Tom Giles at.
Meghan Johns is a business journalist based in San Francisco, California. Meghan has a passion for financial markets and breaking news stories and loves writing about business news, stock market, and economic opinions that matters most to its audience. Meghan spends a lot of time discovering and researching latest financial markets and industry news stories in order to make sure the latest and greatest stories are brought to you first on BigBoardNews.com.
