John Gress / APTazo Quality Assurance employee Anthony Tellin prepares to taste Passion tea in Tazos tasting lab in Portland, Ore.
Starbucks Corp plans to open a Tazo tea store in Seattle as early as this fall, adding another concept to its growing stable of retail brands that are moving the company beyond its core coffee business.
The new shop will open in October and sell 80 different varieties of the companys already beloved Tazo tea.
The store aims to be more interactive than the average coffee shop, giving customers the chance to work with employees to make their own new tea taste and to buy their own personal blend by the cup or ounce.
(Just when you thought Starbucks orders couldn’t get more confusing!)“This store is really a tea playground with a more interactive and engaging community,” Seattle based Starbucks spokeswoman, Holly Hart said.
Hart compared the store to a wine tasting, saying that fans of tea would be able to walk around and talk about different brands and flavors.
This new store will join the ranks of Starbucks owned brands, which includes Seattle’s Best Coffee, Evolution Fresh, and the newly acquired Bay Bread Limited liability company.
Starbucks purchased Tazo in 1999 for $8.1 million – that value has now grown to $1.4 billion according to Hart.
Its not going to be the typical grab and go experience, Hart added, “It’s very much about…immersing yourself in all things tea.
Molly Hulme is a business journalist based in Adelaide, Australia. Molly has a passion for financial markets and breaking news stories and loves writing about business news, stock market, and economic opinions that matters most to its audience. Molly spends a lot of time discovering and researching latest financial markets and industry news stories in order to make sure the latest and greatest stories are brought to you first on BigBoardNews.com.