Remember back in 2008 when you could barely look around without seeing something that said “Hope” or “Change” or looked kinda’ like the Pepsi logo.
Well, weve come a long way from 08 and it looks like syrupy, sentimental Obama gear isnt very popular anymore.
During the first six months of 2008, 86 percent of Obama related sales at CafePress [an online merchandise store] were pro Obama just 14 percent were anti Obama,” writes The Daily Caller’s Caroline May.Over the first six months of 2012, 45 percent of Obama merchandise sales have been pro Obama, 55 percent have been anti Obama,” she adds.
Image courtesy The DCAnd even more telling: pro Mitt Romney gear has been selling far better than the Obama friendly material.
Over the same 2012 time frame, 95 percent of Romney gear purchases have been pro Romney — just 5 percent have been anti Romney,” May reports.Image courtesy The DCHow did The DC figure this out? What were the metrics?CafePress is an online custom merchandise shop that tracks its election themed sales via an Election Meter, May explains. “The company believes that such political sales can act as a barometer for electoral success.
“We believe that how people spend money on political merchandise is a leading indicator of how they will ultimately vote,” Marc Cowlin, director of marketing for CafePress, told The Daily Caller.
Rupert Dresser is a business journalist based in Adelaide, Australia. Rupert has a passion for financial markets and breaking news stories and loves writing about business news, stock market, and economic opinions that matters most to its audience. Rupert spends a lot of time discovering and researching latest financial markets and industry news stories in order to make sure the latest and greatest stories are brought to you first on BigBoardNews.com.