Unless youve been holed up in a cave somewhere these past few weeks, youve probably noticed that a special sporting event is kicking off in the UK tomorrow.
Yup, the London Olympics is getting underway, seven years after the UK capital won the rights to hold the prestigious contest.
Channels can’t even use words like Olympics or London 2012 for Games based shows.
Its expected that almost five billion people around the world will tune in at some point to watch the Games, and Google has jumped on the bandwagon by putting together a new online hub for the occasion, at google.co.uk/olympics.
The International Olympic Committee (IOC) has stated that the 2012 Games will be the most ‘tech savvy Olympics ever and has already launched The Olympic Athletes’ Hub that will showcase social media feeds of Olympic athletes by posting content directly from their Twitter and Facebook accounts.
The hub will incorporate updates, results and other key content covering the 16 day event for example, it looks like youll be able to track all the medals as theyre awarded on an interactive map.
Google also provides a handy Google+ guide to all the teams social networking activity for the event so if your country has a Google+ profile, you can follow it directly through this page:Google has also embedded a timeline feature powered by Google Earth, which shows how the city has evolved from 1945 through the development of the Olympic venues until today.
Users can simply type in the name, sport/discipline/event or team to find and follow the official social media sites of their favourite Olympic stars.
Furthermore, Google also makes it easy for users to change their profile photo to the flag of their countryif youre really keen to show your patriotism:Some of the functionality is really rather superficial though for example, when you click to learn more about the key events, it simply takes you to a Google search result of each event.
But we suppose the whole purpose of this site is to promote its range of online tools, so why would it produce fresh content, right.
The London Olympic Games throw a light on a new HD era for the Eurovision network for major sports events.
For example, you can search from your desktop, phone or tablet for [London 2012], enter a country team such as [Team GB], or a sport like [archery], and you’ll see up to the minute details such as the schedule, medal count, and Olympic records in the search results.
So, this is a portal that pulls on and promotes Googles existing products from YouTube and Google+, to Search and Google Earth.
Jeeuk MacGregor is a business journalist based in Busan, Korea. Jeeuk has a passion for financial markets and breaking news stories and loves writing about business news, stock market, and economic opinions that matters most to its audience. Jeeuk spends a lot of time discovering and researching latest financial markets and industry news stories in order to make sure the latest and greatest stories are brought to you first on BigBoardNews.com.
