Brands are then ranked using two metrics developed by General Sentiment to generate top 10 rankings in three categories, including brand impact: biggestwinners and biggest losers.
Mashable’s 20 million unique visitors and 6 million social media followers have become one of the most engaged online news communities.
Apple, which inched out Google to take the top spot in the first quarter, only mustered $594.3 million in General Sentiment’s reckoning.
According to the report:At the end of June, Google we/O 2012prompted a ton of media coverage.
During we/Os three days, the company unveiled Android 4.1 Jelly Bean, the Nexus 7 tablet and the Nexus Q (an orb shaped media streaming device) and introduced improvements to existing products.
Google also used skydivers to introduce the $1,500 Google Glass prototype.
Bad news for Apple in Q2 contributed to its slip from the leading position, including its implication in a lawsuit alleging e book price fixing and investment bank Piper Jaffrays lackluster grade for Siri.
A second competition based on Perception Media Value isolates the effects of sentiment on brand value by disregarding neutral mentions, assigning positive value to positive mentions and taking away value for negative mentions.
Global Sentiment used the top 100 global brands from the 2011 Interbrand report and selected brands from the SP 500 as a prescreening step in its Media Value computation.
That Interbrand report (in November 2011) found Google to be theMost Attractive Employer.
Download the full report for further insights and the full lists for brand impact, biggest winners and losers.
Sam Connelly is a business journalist based in Dublin, Ireland. Sam has a passion for financial markets and breaking news stories and loves writing about business news, stock market, and economic opinions that matters most to its audience. Sam spends a lot of time discovering and researching latest financial markets and industry news stories in order to make sure the latest and greatest stories are brought to you first on BigBoardNews.com.
