Apple “conservativelyestimates” Samsung’s infringement has cost the company $500million in lost profit and more than $25 million in royaltydamages, according to a court filing.
Samsung does not infringe any of Apple‘s patents and has located dead on prior art that invalidates them.
Although the tedious breakdown of each patent could be considered dry, a few interesting nuggets of information emerged both in the courtroom, and in unsealed court filings.
On the confusion front Apples claim that consumers get confused by the similarities between Samsungs products and Apples survey researcher and professional litigation expert Kent Van Liere took the stand briefly.
Hed conducted a mix of web surveys and mall intercept surveys where he showed mall goers videos of the unbranded front and side of the devices, and hetestified that 52 percent of people surveyed associated Samsungs Fascinate smartphone with Apple, and 51 percent associated the Galaxy S II Epic 4G with the iPhone.
He argued that the 2007 introduction of the iPhone transformed Samsung’s phone designs and that the South Korean company’s later products, starting with the Galaxy S i9000 in June 2010, used Apple’s patented design elements.
User interface expert Ravin Balakrishnan detailed the so called bounceback feature of Apples UI, using Powerpoint stacks and animations to help keep jurors from nodding off.
The first Macintosh was introduced by Apple’s then chairman Steve Jobs on January 24, 1984; it was the first commercially successful personal computer to feature a mouse and a graphical user interface rather than a command line interface.
Senior Apple executives showed Samsung, in side by side comparisons, how the design of the Galaxy phone imitated the iPhone and walked Samsung through how the product infringed various Apple utility patents, including the ’381.
Federal courthouse has a little for everybody, taunting, name calling, and a look into the past as the two tech rivals fight it out over the look and feel of Samsung’s smartphones and tablets and if it infringed on Apple’s designs.
Back in January 2011, Samsung reported the company sold 2 million Galaxy Tabs.
It looks like that figure wasnt quite true the number is in fact closer to a tenth of that, 262,000 units in Q4 of 2010, and another 77,000 more the following quarter.
And for the second quarter of this year, Samsung also reported sales of over 2 million tablets, when in fact the company only sold 37,000 tablets.
Samsung likely sold around 50 million smartphones in the 2nd quarter, On Apples side, just 26 million iPhones, 17 million iPads.
Samsungs smartphone sales figures fare much better, with the Galaxy Prevail and Epic 4G bringing in the most units sold: 2.25 million and 1.89 million, respectively.
Apple, which has made over $19 billion in sales of its smartphones, has sued Samsung, its biggest competition, which has made $644 million in sales.
From June 2010 to June 2012, Samsung sold a total of 21.25 million phones, accumulating over $7.5 billion in revenue.
Total available market of media tablets in the second quarter 2012 increased significantly from 18.7 million units in Q1 to nearly 25 million units in Q2.
Since their respective launches, Apple on the other hand has sold 85 million iPhones and 34 million iPads, and in the first two quarters of 2012, over 19 million iPhones and over 10 million iPads have been sold.
The stores sell Macintosh personal computers, software, iPods, iPads, iPhones, third party accessories, and other consumer electronics such as Apple TV.
Thats $50 billion in iPhone revenue and $19 billion in iPad revenue for the Cupertino company.
The company’s best known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad.
Last week we saw illuminating testimony from Apple executives Phil Schiller and Scott Forstall on the origins of the iPhone, iPad, and the iOS user interface.
And former Apple design guru Susan Kare stepped in earlier this week to provide her expert take on some of the UI issues at hand.
Friday marks the sixth day of the jury trial in San Jose federal court.
Apples counsel said that it expects to wrap up its case by Monday at the latest, then Samsung will begin its defense.
Samsung countersued days later, alleging that Apple infringes some of its patents.
Brielle Shreiber is a business journalist based in Munich, Germany. Brielle has a passion for financial markets and breaking news stories and loves writing about business news, stock market, and economic opinions that matters most to its audience. Brielle spends a lot of time discovering and researching latest financial markets and industry news stories in order to make sure the latest and greatest stories are brought to you first on BigBoardNews.com.

