Jayson DeMers is the founder and Chief Executive Officer of AudienceBloom, a Seattle based SEO agency, as well as Crackerize.com, a lyrics humor website.
Don’t place all your eggs directly into a single basket, a great SEO company will broaden your website link profile with the help of within all types of inbound links for example web 2 .
DeMers says AudienceBloom has analyzed myriad client data as well as website backlink profile audits to pinpoint exactly what Google’s Penguin algorithm is looking for and has identified clear trends apparent with Penguin affected websites.
Months later, many businesses are still in panic mode as they try to escape the depths of a Google Penguin ranking penalty.
Step 1: Diagnose the ProblemBefore doing anything, you need to diagnose the reason for your site’s ranking and traffic drop.
At some point the rug is pulled out from under these guys, their traffic drops or completely disappears,and then theyre forced to do things the right way while theyre behind the 8 ball.
The easiest way to discover if your rankings fell as a result of Google Penguin is to analyze your website’s traffic data.
Five of the six websites we had did remarkably well post Panda/Penguin, climbing the rankings, rather than falling.
If your rankings (and traffic) took a noticeable dive on or around April 24, 2012, theres a good chance its got something to do with Google Penguin.
To get started, be sure to isolate your traffic data solely for Google organic search traffic, since this is the traffic source that Penguin would have impacted.
While traffic and rankings data provide strong evidence for a Google Penguin penalty, you can verify the results by performing an analysis of your inbound link profile.
Penguin works, in part, by analyzing the inbound link profiles of every website.
After we identify anchor text abnormalities, we identify all the links including that anchor text that are probably contributing to your penalty.
You can see the number of links with that anchor text and Blekko will also mark the number of links it considers as ‘good’.
This results in a complete devaluation of all the links consisting of that anchor text in your inbound link profile.
You can use Blekko to track down links either by using the slashtags- “/links” and “/domainlinks” after the URL and you will find all inbound links to the site.
The devaluation usually results in a precipitous slide in rankings for each keyword with a high exact match anchor text ratio.
Take a look at those to see if there are any oddities with how many exact anchor texts appear.
Over optimisation takes place when more than 50% of one’s back links possess the identical anchortext, the major search engines using these updates have been in a position to identify that this appears unnatural and therefore penalised these websites, the largest tip we’re able to supply anybody who wants Search engine optimisation advice is that your internet site ought to be the most regularly used anchor text rather than keywords, these techniques are usually exactly why individuals are still hurting.
This is a far cry from pre Penguin best practices, when a 40% to 50% exact match anchor text ratio was considered to be best practice.
Further delving into the report allows you to see graphs of data that you can examine as per any anchor text.
LinkJuice, links and anchor text,” he emphasizes.. Effective online media promotion also requires SEO teams to keep updated with changes in the search engine indexing policies, such as the recent update from Google Webmastertools Blog. Google have been sending out new notifications to sites that they notice have a pattern of unnatural, spammy or low quality inbound links for the past months.. Schramko interprets that not all warnings mean the whole site would be penalized; some may even be for a just particular set of bad links. Implementing proper SEO practices will make notified websites ready to be nominated for a resubmission request, he advices. This includes vigilantly monitor links that link back to the site, link bait widgets, remove or revise affiliate links, and consider getting non anchor text or non follow links.. “The big one that we see coming up is the site wide footer link,” Schramko says, referring to a standard practice from a few years ago. “If you’ve got a lot of sites linking back to your site with a full follow link at the footer for every single page of that site, go back to those sites and remove those links.
Next, add a new column called “Percent of total” that calculates the percentage of that anchor text of the overall inbound link profile.
The resulting output will look something like this:In the above image, we have censored anchor text that contains the brand name of the company whose inbound link profile we audited.
Note that there’s significant evidence of anchor text backlink manipulation.
Stefanie O'Neill is a business journalist based in Hong Kong, China. Stefanie has a passion for financial markets and breaking news stories and loves writing about business news, stock market, and economic opinions that matters most to its audience. Stefanie spends a lot of time discovering and researching latest financial markets and industry news stories in order to make sure the latest and greatest stories are brought to you first on BigBoardNews.com.