Its very easy to get caught up in the Android versus iPhone duel and Googles recruiting battles with its newly public Silicon Valley neighbor, Facebook.
But neither one of those companies worry Google executives as much as another that is actively taking money out of their pockets.
Googles real rival, and real competition to watch over the next few years is Amazon.
As social networks have made it easier to share information online, the Web is starting to revolve more around people than the keywords and links that Googles search engine.
These commercial searches make up about 20 percent of total Google searches.
Frommer’s comes out a winner in this latest move, given it currently doesn’t have much traction on Google search.
What Googlers worry about in private is a growing trend among consumers to skip Google altogether, and to just go ahead and search for the product they would like to buy on Amazon.com, or, on mobile in an Amazon app.
Why go through these steps …Google search "rubber galoshes,"Analyze some text links,Click on one to go to a product page on some e commerce store,Click to add the item to your cart,Input your credit card,Input your address,… when you can just …Search amazon for "rubber galoshes,"Click one button to buy the product with your usual credit card and have it shipped to your normal address.
On mobile, where Amazon has its own app and Google is just a search bar for a smaller screened browser, the equation tips further in Amazons balance.
The scenario gets even scarier for Google if Kindle phones and Kindle tablets gain ubiquity.
If you have a Kindle phone, which comes with free movies and books because you have an Amazon Prime account, which also gives you free shipping, why in the WORLD would you ever search to buy something through anything but Amazon.
It’s also a company that has tentacles gripping almost every corner of the digital world, competing with Apple, Microsoft, Facebook, Amazon, Yahoo, GroupOn, Expedia, Open Table, Yelp, Square, phone companies and a host of others.
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Rupert Dresser is a business journalist based in Adelaide, Australia. Rupert has a passion for financial markets and breaking news stories and loves writing about business news, stock market, and economic opinions that matters most to its audience. Rupert spends a lot of time discovering and researching latest financial markets and industry news stories in order to make sure the latest and greatest stories are brought to you first on BigBoardNews.com.