While share prices at Facebook flounder, Apples share price rose to $664.74, which put the companys total worth at $623.1 billion, just ahead of Microsoft Corp.s record of $620.6 billion, Financial Times reported.
Shares of Apple stock hit a record high on Monday morning as excitement builds up for the iPhone 5 and the iPad Mini.
Apple topped the record of nearly $619 billion set by software titan Microsoft in 1999, during the famed dot com boom years.
The record set today will continue to add positive sentiment to the stock, especially as we get closer to the end of the year, said Wedbush Morgan Securities analyst Michael James.
Apple shares began a rapid ascent on Friday after Jefferies investment bank analyst Peter Misek predicted the stock will hit $900 and predicted that the arrival of the iPhone 5 will be the biggest handset launch in history.
The rumored iPhone 5 release date is getting closer, and as investors anticipate the devices launch, Apples stock continues to soar.
Jefferies reasoned that Apple is positioned to take a significant portion of the profit to be generated by hot trends in smartphones, tablet computers, and gadgets linking to the Internet on latest generation 4G networks.
The Internet has been abuzz with unconfirmed reports that Apple will introduce a new iPhone, perhaps with a larger screen, at a press event in September.
The iPhone and iPad maker surpassed$600 billion in market value last week on speculation thatproduction has started on a smaller version of the iPad tabletas well as a new television product.
Despite its bright prospects, however, the bulk of the gains in Apple’s stock price has come in the last four years.
Expectations that there is going to be an upcoming products cycle with iPad mini, the new iPhone, and further penetration into China; all of these have people expecting good things to come in the short term from Apple, James said.
Investors also see promise in hot new Apple gadgets hitting the market in time for year end holiday shopping, when the companys products typically shine.
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